Afke van Mansum

Afke’s fascination with training people on successful behaviour developed during her leadership positions in her corporate career. Therefore, after 20 years, she decided to focus exclusively on effective attitudes to win at work.

Her drive for strategic innovation and influence on the corporations she worked for, sharpened her skills. How to make change easier, keep staff motivated and on board during difficult times? Hence, sharing and vitalizing each other’s purpose and goals is at the core of her vision. An interconnected, playful environment allows you to gain skills fast.

Testimonials can be found here.

Both theory and practice are covered.

Firstly, the theory: a post-graduate studies in Neuro-Linguistic Programming, Transactional Analysis and Systemic Work at Phoenix Educations in Utrecht. New Code NLP Certification with John Grinder. Hypnosis techniques with Mike Mandel (conversational) and Melissa Tiers (hypnotherapy)

Secondly, the practice: 20 years in corporate roles, 15 years in management and leadership positions.


See Methods for more information.

Culture and D&I

Having worked for Japanese, American, Cuban/Latin American companies in Netherlands, Belgium and Switzerland, leading global teams, Afke developed an interest and skills in all the cultural aspects of work. She presented her views on this a.o. at the KPMG Global Indirect Tax Conference, sharing the stage with INSEAD professor Erin Meyer. A long-standing advocate for Diversity & Inclusion topics, she is actively engaged with global leadership conferences. Afke is Past President of the EMEA Chapter of Tax Executives Institute Inc.

On both topics, she speaks at events and leads tailor-made workshops.

Transformational Leadership

During her corporate career, Afke managed significant process and business reorganisations and big global teams. As a member of leadership teams, she got interested in how to stay in pace with the organisation’s will to change. How to realign its purpose. Then, how to ensure the motivation and effective functioning of team members in those changing organizations.

She speaks on these topics during training days.

Corporate Career

After a career with PriceWaterhouseCoopers in the booming ’90’s, Afke moved to industry, For Sony and JohnsonDiversey, she worked on various business and IT reorganisations. For DuPont, she successfully established global international tax teams. And, enhanced world-wide efficiency by introducing standardized work methods and controls. At Bacardi, as global director, Afke provided for the company’s worldwide tax overhaul. This entailed centralization of positions and set-up of teams in Costa Rica and the Netherlands.

Contact Information


Chemin Sous Cor 6
1262 Eysins


+41 78 666 0242

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